La Ballena Alegre: Innovation and Sustainability on the Costa Brava with PQfusion

The resort La Ballena Alegre, located on the stunning Costa Brava, is not only recognized for its excellence in sustainable tourism and its focus on offering unique experiences to its guests but also for being a pioneer in implementing innovative solutions that respect the environment. In its constant pursuit of a balance between quality and sustainability, the resort has opted for PQfusion, the intelligent dispensing system for detergents and disinfectants developed by Proeco Químicas and distributed by Massegur n the province of Girona, with outstanding results.

This step reflects La Ballena Alegre's commitment to preserving the natural environment that surrounds it, optimizing its resources, and reducing the environmental impact of its daily operations. We spoke with Albert Nenezic, Purchasing Director of the resort, who shares his experience with this technology that is already making a significant difference in the cleaning and disinfection of all areas.

La ballena azul y pqfusion

Interview with Albert Nenezic, Purchasing Director of La Ballena Alegre

1. Albert, what motivated La Ballena Alegre to implement the PQfusion system?

Our philosophy has always been to offer top-quality services while minimizing our environmental impact. When we learned about PQfusion, we knew it was a solution aligned with our values, as it allows us to be more efficient and sustainable at the same time. The decision was straightforward because we understood that we were investing both in the environment and in product optimization.

2. How was the implementation process of the system at the resort?

The process was very smooth. The team from Proeco Químicas and Massegur provided all the necessary support, from installation to staff training. Employees adapted quickly because the system is very intuitive and easy to use. From day one, we noticed operational benefits

3. What advantages has PQfusion brought to the resort's daily operations?

The main advantage has been the optimization of detergent and disinfectant usage. Now we have complete control over what is used in each area, which has significantly reduced consumption. Additionally, automation has allowed us to forget about stock management, giving us more leeway to focus on other priorities.

4. What do the workers think about the system? Has it made their work easier?

Definitely. The workers are very satisfied because the system is easy to handle and eliminates errors in product dosing. Moreover, it gives them peace of mind knowing that we always have sufficient stock and that the system automatically manages supplies.

5. How has PQfusion impacted the resort's sustainability goals?

The impact has been very positive. With PQfusion, we save more than 97% of plastic and cardboard compared to conventional products, which perfectly aligns with our mission to preserve the natural environment of the Costa Brava. Additionally, by optimizing the use of chemical products, we are reducing our environmental footprint.

6. Have you noticed a reduction in detergent consumption since you started using the system?

Yes, and significantly. Although we are still collecting long-term data, we have observed a savings of approximately 40% in detergent consumption. This not only helps us reduce costs but also reinforces our commitment to the environment.

7.How do you assess the system's ability to provide detailed data on product usage in each area?

It's one of the aspects we value the most. Having real-time information about who uses what, when, and in what quantity allows us to make informed decisions and adjust our operations as needed. It's a key tool for improving internal management.

8. What message would you give to other tourist establishments considering implementing PQfusion?

I would tell them not to hesitate. It's an investment that brings benefits at all levels: operational, economic, and environmental. At La Ballena Alegre, we are delighted with the results and confident that this is the way forward for any company committed to sustainability.

A Benchmark in the Tourism Sector

The implementation of PQfusion at La Ballena Alegre stands out not only for its positive impact on the resort’s operations but also as a benchmark in the tourism sector. This step reaffirms the establishment’s commitment to innovation and sustainability, proving that it is possible to combine quality, efficiency, and environmental responsibility—reflected in a positive guest experience.

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