Hygienalia 2025: a turning point for Proeco Químicas and professional cleaning
Hygienalia 2025 has come to an end, and this edition has reinforced its position as the must-attend event for professionals working in professional cleaning, industrial hygiene, and facility management. For Proeco Químicas, the trade fair was not only an opportunity to showcase our products, but also a space where we demonstrated how innovation, efficiency, and sustainability can come together in real solutions that are already transforming the day-to-day operations of hundreds of businesses.
Over the course of three days, we welcomed distributors, maintenance managers, purchasing directors, cleaning technicians, and professionals from a wide range of sectors. They were all looking for the same thing: effective, reliable solutions. Hygienalia became the perfect setting to show that at Proeco Químicas, we are not just following that path — we are several steps ahead.
PQfusion: the undisputed star of the stand
Our most outstanding innovation, PQfusion, was undoubtedly the main focus of visitors’ interest. Hygienalia 2025 gave us the opportunity to present the new optimised version of the system, featuring improvements in both operational performance and intelligent management.
Why did PQfusion generate so much interest?
Because it directly addresses some of the sector’s most complex challenges — costs, sustainability, and standardisation — with a solution that truly works in day-to-day operations:
1. Full control over product consumption
Visitors were able to see live how PQfusion makes it possible to set exact doses for every use, regardless of the operator. This eliminates variation, reduces unnecessary spending, and provides full traceability. For cleaning companies, hotels, or healthcare centres, this is not an extra feature: it is the difference between unpredictable spending and controlled costs.
2. Simplicity for the end user
One point that surprised many team managers was how much PQfusion simplifies the training of new staff. The machine guides the user, prevents common mistakes, standardises processes, and ensures that product performance is always optimal. How a detergent is diluted really does matter… and with PQfusion, at last, it no longer matters who does it.
3. Sustainability applied to real-world needs
Talking about sustainability is easy. Applying it is something else entirely. PQfusion reduces packaging use, cuts waste, minimises the logistics footprint, and ensures full use of the product content. Many distributors pointed out that more and more end customers are demanding solutions that reduce environmental impact without compromising performance, and here the machine clearly made the difference.
A stand designed to help visitors understand innovation from the inside
At Proeco Químicas, we wanted the stand to be a practical, technical, and useful space, not just a display window. That is why the entire structure was designed so visitors could test, touch, compare, and ask questions.
· New professional cleaning product formulas
We presented an expanded catalogue featuring products that are more concentrated, more stable, and more effective on complex dirt. Improvements in detergency, descaling power, and material compatibility generated many technical questions, especially from professionals in the food industry, professional laundries, and multiservice companies.
Many visitors highlighted the stability of our formulations, the more neutral fragrances — ideal for high-traffic areas — and the move towards products that deliver higher performance per litre.
· Our Ecolabel-certified eco product range
Our commitment to sustainability was clearly reflected in this range, which became one of the most consulted areas of the stand. We explained how each formula has been designed to:
- reduce impact on wastewater
- maintain professional-grade performance
- facilitate compliance with environmental regulations
- respond to the growing demand for responsible cleaning
It is not just about having eco-friendly products, but about making sure they perform as well as — or better than — traditional ones. And that was something visitors valued highly.
· Live demonstrations: performance beyond the catalogue
For many professionals, seeing the products in action was the key. The practical demonstrations made it possible to assess foam quality, soil-lifting capacity, degreasing power, speed of action, and performance on delicate or porous surfaces.
The disinfection demos also stood out, as we showed the correct protocols according to surface type and sector. Many technical managers appreciated the clarity and rigour of these demonstrations.
A stand designed to help visitors understand innovation from the inside
At Proeco Químicas, we wanted the stand to be a practical, technical, and useful space, not just a display window. That is why the entire structure was designed so visitors could test, touch, compare, and ask questions.
· New professional cleaning product formulas
We presented an expanded catalogue featuring products that are more concentrated, more stable, and more effective on complex dirt. Improvements in detergency, descaling power, and material compatibility generated many technical questions, especially from professionals in the food industry, professional laundries, and multiservice companies.
Many visitors highlighted the stability of our formulations, the more neutral fragrances — ideal for high-traffic areas — and the move towards products that deliver higher performance per litre.
· Our Ecolabel-certified eco product range
Our commitment to sustainability was clearly reflected in this range, which became one of the most consulted areas of the stand. We explained how each formula has been designed to:
- reduce impact on wastewater
- maintain professional-grade performance
- facilitate compliance with environmental regulations
- respond to the growing demand for responsible cleaning
It is not just about having eco-friendly products, but about making sure they perform as well as — or better than — traditional ones. And that was something visitors valued highly.
· Live demonstrations: performance beyond the catalogue
For many professionals, seeing the products in action was the key. The practical demonstrations made it possible to assess foam quality, soil-lifting capacity, degreasing power, speed of action, and performance on delicate or porous surfaces.
The disinfection demos also stood out, as we showed the correct protocols according to surface type and sector. Many technical managers appreciated the clarity and rigour of these demonstrations.
Connecting with distributors: a key bridge for continued growth
Hygienalia also proved to be the perfect setting to strengthen relationships with both current and potential distributors.
Many took the opportunity to share the real needs of their customers, new market niches, and the improvements the sector is increasingly demanding. This gives us strategic insight that we use directly to improve products and create tailored solutions.
Distributors particularly highlighted:
- the consolidation of Proeco Químicas as a reliable manufacturer
- the ease of offering added value thanks to PQfusion
- price and quality stability
- technical support and continuous training
This edition reinforced something essential for us: we grow when our distributors grow, and Hygienalia has given us direct momentum in that direction.
Hygienalia 2025 confirms the path ahead: innovation, sustainability, and closeness
What happened during Hygienalia 2025 is only the beginning. Now comes the stage where those conversations, demonstrations, and agreements are turned into actions, implementations, and real improvements for businesses and distributors.
Proeco Químicas has shown that innovation is not incompatible with practicality. That sustainability can go hand in hand with high performance. And that supporting the customer — from the very first contact through to training and technical support — is what truly makes the difference.
Thank you to everyone who visited our stand. Thank you to those who wrote to us afterwards. And thank you to those who trust our solutions every day.
We will see you at the next edition… and we will arrive with much more.
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